Latin America's media database.
I'Max is a Brazilian communications technology company. We maintain professional contact databases of journalists in 12 Latin American countries, audited by Bureau Veritas, which public relations agencies and corporate communications teams use to send information to the press.
If you received a message from us or from one of our clients, this page explains why, what data we hold and how to ask us to correct or delete it.
Want to be removed from our databases, or correct your details?
You do not need to give a reason and there is no cost. Use the unsubscribe link at the bottom of any message, write to suporte.vip@i-maxpr.com, or talk directly to our data protection officer. We answer within 48 business hours of receiving the request.
Who we are
I'Max is a Brazilian communications technology company based in São Paulo. The operation began in 2007 and took the name I'Max in 2019, when the two halves of the business came together: the press contact database and the platform that distributes from it.
What we do has a short name: a media database. We maintain, update and audit professional contact data for journalists, editors and newsroom heads, and we give our clients — public relations agencies and corporate communications teams — a platform to send them newsworthy information.
We are not a press agency: we do not write the releases that reach your inbox and we do not represent any brand. We are the infrastructure. The client writes and the client decides who to send to; our job, and our obligation, is that the data is correct, that the send is legitimate, and that leaving the database is easy.
Today 17 of the 20 largest public relations agencies in Brazil work with the platform.
What we do
A verified journalist database
A team of ten people updates the database every day: changes of outlet, of role, of beat, of phone number. It is continuous human work.
A sending platform
Clients segment by beat, outlet, country and role, write the release and measure what happened next: opens, clicks, replies.
Deliverability
An in-house artificial intelligence classifier, built by us and running on our own datacenters, assesses every send before it goes out. A release that looks like spam hurts the journalist and the sender alike.
The vocabulary of the newsroom
We publish and maintain an open glossary of 194 editorial beats — the way a newsroom classifies a subject, which almost nobody documents.
None of this rests on our own word: how we collect, protect and manage every contact in the database — and how access to it is sold — is audited by Bureau Veritas, the certification body founded in Paris in 1828.
Where we operate
We maintain media databases in 12 Latin American countries. Our head office is in São Paulo, Brazil, and we handle data requests in English, Spanish and Portuguese.
- Brazil
- Argentina
- Uruguay
- Chile
- Paraguay
- Ecuador
- Peru
- Colombia
- Panama
- Mexico
- Dominican Republic
- Costa Rica
If you are a journalist: your data in our databases
How does a contact get into the database?
A contact only enters an I'Max media database with the consent of the data subject. That consent is what authorises the publication and processing of the professional contact data, and it can be withdrawn at any time, free of charge and without justification. Once consent is withdrawn, the contact is removed.
Why was some of that information already public?
Publishing news and practising journalism are notably public activities. A journalist's name, business contact details, professional interests and affiliations are often already publicly available — in the outlet itself, in a byline, on a professional network. This page exists to explain how we collect and process that information, and what your rights over it are.
What data do you hold about me?
Professional contact data: name, the outlet you work for, your role, the beat you cover, work email and work phone. The identity documents and billing details mentioned in our Privacy Policy refer to the platform's paying users, not to the contacts in the databases.
What do your clients send, and who is responsible for it?
Sending content is a paid feature of the platform, and the content is journalistic by nature. I'Max is not responsible for what a client sends; our responsibility is to give you the means to manage what you receive, or to opt out entirely.
How do I access, correct or opt out?
- The unsubscribe link at the bottom of any message you receive.
- An email to suporte.vip@i-maxpr.com, from the address you want corrected or deleted.
- WhatsApp to the data protection officer: +55 11 98755-0017.
In all three cases we answer within 48 business hours of receiving the request. We may ask you to confirm your identity when a request arrives through a channel other than the address concerned — it is the only way to make sure nobody unsubscribes someone else's email.
Privacy and data protection
This section summarises our Privacy Policy for readers arriving from outside Brazil. The official, complete text is in Portuguese and prevails in case of any divergence: Política de Privacidade (in force since 18 de agosto de 2026).
Applicable law
We are a Brazilian company and we process personal data under the Brazilian General Data Protection Act (LGPD, Act no. 13.709/2018). The rights of access, correction, updating and deletion described on this page are granted to every contact in our databases, wherever they live.
What information is collected
From platform users: name, address, email, phone (business and personal), identity documents and date of birth. From browsing: IP address, internet service provider, browser type, pages visited, data entered in forms, access times and referring sites, plus non-identifiable information about the device. Beyond what the Policy provides for, we neither access nor attempt to access any other personal data.
What it is used for
To operate and personalise the platform, to direct communications and campaigns, to answer questions, to prevent prohibited or unlawful activity and to improve the service. We keep data only for as long as those purposes and our legal obligations require: we do not hold more data than we need.
Storage, security and international transfer
Data is stored on servers owned by I'Max or by its partners. The company may, in the future, relocate it to servers in another country for hosting, storage or backup. We apply security and confidentiality measures in line with market standards and applicable law. No technology guarantees absolute security, and we do not offer that guarantee.
Who else can see the data
A limited number of I'Max staff, the companies involved in payment operations for those who contract the platform, and partners engaged for commercial activities — all bound to confidentiality. Data may also be shared as far as necessary for a merger, acquisition or sale of assets, under a confidentiality agreement, and whenever the law requires it or an authority or court decision demands it.
Minors
I'Max does not process personal data of children or adolescents. The platform is directed at communications professionals over 18, and registration is not offered to minors. If personal data belonging to a minor is identified, it is deleted. If you are a parent or legal guardian and believe a minor in your care gave us data, write to suporte.vip@i-maxpr.com.
Cookies and measurement
The site and the platform may use cookies, web beacons and similar technologies to function and to measure use of the services and content. Your browser offers tools to refuse or disable cookies, in whole or in part; doing so may affect how parts of the site work. We use analytics tools such as Google Analytics, whose opt out is available at tools.google.com/dlpage/gaoptout.
Third-party links and content
Our policy does not apply to third-party sites: if you reach another site from ours, read its own policy. I'Max journalistic content may be reproduced as long as I'Max and the author of the piece are cited as the source. If your image was used to illustrate content and you want to request its removal, write to contato.vip@i-maxpr.com.
Changes to the policy
We may amend the Privacy Policy to reflect commercial or legal changes. The updated version is published on the same page and the change is signalled by altering the effective date. We recommend checking it from time to time.
Who to contact about data
For any question, request or complaint about personal data — access, correction, deletion, removal from the database — the channel is our data protection officer. It is a person with a name and a job title on purpose: somebody asking to leave a database should not have to write to a generic inbox.
Alameda dos Maracatins, 426, 4º andar, sala 410, 04089-000 São Paulo (SP), Brasil
Compliance, audited
Bureau Veritas — founded in Paris in 1828 — audits how I'Max collects, protects and manages every contact in the database. The certificate is no. BR045035, valid until 14/10/2028. I'Max is the only media database in Brazil with this audit.
Work in communications?
If you came here looking for the platform rather than for your own data, the full site is in Portuguese — and you can talk to us in English on WhatsApp.